Last week Louis Vuitton teased the fashion world with this image from its forthcoming campaign titled “Core Values,” which will pay homage to the transcending career of boxing icon Muhammad Ali. Today the renowned fashion house presents a supporting trailer that furnishes a few details to what we can expect from the unique campaign. Louis Vuitton has aligned with calligrapher Niels Shoe Meulman and lyricist Yasiin Bey to debut a dedicated digital experience celebrating the inspirational words of Muhammad Ali.
A “Greatest Of All Time” perspective to consider
Tuesday 19 June 2012
Louis Vuitton 2012 Core Values: Muhammad Ali – The Greatest Words Preview
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