Jordan Brand brings us this amazing campaign for women with their first of four documentary shorts #RiseAbove video featuring Laylan, a 20-year-old female who lives in Iraq and has a major love of basketball. Highlighting what it is to love sports, and to follow your dreams as well as showing us what it's like to be a girl who just wants to play basketball in a culture that frowns upon it .I'm loving this concept and i'm excited at what could be an amazing availability of footwear and apparel sized for women (not that we haven't already been rocking Jordan sneakers).
In Iraq, women aren’t supposed to play basketball. And yet, that hasn’t stopped the country’s young female hoopers from pursuing their passion. Jordan Brand brings us the inspiring story in mini-documentary form.
“I just love basketball…I need it.”
No comments:
Post a Comment